TEMPE, AZ (Aug. 19, 2024) Verde Outdoor Media (VOM), a leading outdoor and online advertising company, announced today the acquisition of Great Outdoor Advertising (GOA), an independent out-of-home operator in the Northeast. This strategic expansion increases VOM's portfolio to over 1,600 billboard faces across 10 states, further strengthening its network and solidifying its presence in major markets.
The acquisition enriches VOM’s diverse inventory, adding high-impact posters, bulletins, and additional digital billboards in the Philadelphia tri-state area and New York’s western region. Notable highlights include prime placement along the Pennsylvania Turnpike in Bucks County, coverage on New York State Route 17 across the Southern Tier and Hudson Valley regions, and a standout location at the Lincoln Tunnel, targeting commuters entering New York City. These additions seamlessly complement the Hudson Valley inventory acquired earlier this year, creating a cohesive and expansive network across the Northeast.
“Our focus has always been on securing high-quality assets that deliver exceptional value for our clients, and the acquisition of Great Outdoor is a perfect example of that strategy in action,” said Dave Wood, President and CEO of Verde Outdoor Media. “We’re excited about the opportunities these assets bring, both for Verde Outdoor and for the advertisers we serve.”
To ensure a smooth transition and uninterrupted service, the existing sales team at GOA joins the VOM team. Businesses in the Philadelphia tri-state area and New York will benefit from the expertise of a seasoned team, now backed by VOM’s expanded services. These include comprehensive media solutions that seamlessly blend traditional billboard campaigns with innovative digital marketing strategies, maximizing reach and return on investment for clients.