TEMPE, Ariz. – March 25, 2024 Verde Outdoor Media, an independent provider of outdoor advertising solutions, today announced the expansion of its billboard inventory into new markets spanning Hudson Valley, New York, and Northwest New Jersey. This strategic move significantly broadens Verde Outdoor's reach, enabling advertisers to connect with audiences in three additional designated market areas (DMAs): New York, NY; Albany-Schenectady-Troy, NY; and Binghamton, NY.
The Hudson Valley region, renowned for its scenic landscapes and vibrant communities, presents an ideal opportunity for advertisers to connect with diverse demographics. With a population exceeding 2.5 million residents and a median household income surpassing the state average, the Hudson Valley offers an attractive demographic profile for businesses across various sectors, including retail, hospitality, healthcare, and technology.
In nearby Northwest New Jersey, the Appalachian terrain attracts outdoor enthusiasts to its many state parks and hiking trails. Spanning Morris, Somerset, Warren, and Sussex counties, this Skylands Region provides abundant opportunities for advertisers to showcase their brands and engage with audiences passionate about outdoor pursuits.
"Our move into the Hudson Valley and NJ regions brings an extensive inventory of statics,” said Dave Wood, President and CEO of Verde Outdoor. "With a great mix of bulletins and posters that stand out against the area’s landscape, our billboards in these markets provide an incredible advantage to our clients. We’re able to reach residents and busy city commuters to give brands exposure to a unique blend of audiences."
With the integration of over 280 new billboard faces into its inventory, Verde Outdoor now boasts over 1,500 faces nationwide. This addition strengthens Verde Outdoor's ability to offer considerable scale to clients looking to maximize their impact across U.S. markets to raise brand awareness, promote products, or drive foot traffic.
“This expansion unlocks so much potential for Verde Outdoor,” said Wood. “We're immensely thankful to our industry partner Johnsen, Fretty & Co, LLC, for their expertise and guidance in this expansion.”
About Verde OutdoorVerde Outdoor is a growing out-of-home advertising provider, boasting an extensive network of over 1,500 strategically positioned billboard faces. With inventory across key markets in the Midwest, coastal Southeast and Northeast regions, Verde Outdoor leads with a customer-centric approach. Committed to delivering impactful out-of-home and online advertising solutions, Verde Outdoor leverages its diverse portfolio of billboard locations to provide advertisers with access to highly visible and targeted audiences, driving brand awareness and engagement. For more details, please visit verdeoutdoor.com.