Billboard advertising is no longer about guesswork. With real, data-backed measurement, advertisers can confidently track the success of their campaigns. Geopath, the industry standard for OOH measurement, provides independent, third-party verification of billboard impressions, ensuring advertisers receive accurate, credible data on who sees their ads and how often.
At Verde Outdoor, we use Geopath’s advanced measurement tools to track:
✅ Real Traffic Data – The platform analyzes road traffic patterns using connected car and mobile device data to track movement in key areas.
✅ Audience Insights – Instead of just counting cars, the platform measures who is in them, providing valuable demographic insights (age, household income, behaviors).
✅ Impressions-Based Metrics – We measure weekly impressions, showing how many people have had the opportunity to see your ad.
✅ Post-Campaign Reporting – Once your campaign ends, we provide a full breakdown of total impressions delivered, making it easy to understand how far your investment went.
Measuring ROI with Billboards
One of the biggest misconceptions about billboards is that they can’t be measured like digital ads. But with Geopath-certified data, businesses can confidently invest in billboards knowing:
✔️ They’re reaching real people – billboards are seen by drivers and pedestrians every day and can’t be skipped or ignored.
✔️ They can track campaign success – With weekly impressions and total audience delivery reports, businesses get clear visibility into their campaign’s impact.
✔️ Their message is working – By comparing billboard impressions to website traffic, store visits, or customer inquiries, businesses can see the connection between OOH and conversions.
Your Message, Measured and Maximized
Billboards aren’t just a branding tool—they’re a strategic, measurable advertising channel that can drive awareness, influence decisions, and reinforce your digital marketing efforts.
At Verde Outdoor, we ensure every billboard in our network provides Geopath-audited audience data, weekly impressions, and post-campaign reporting, giving businesses full confidence in their investment.
Ready to see how OOH advertising can grow your business? Let’s build a campaign that delivers real, measurable results.