From the Road to the Screen: How Billboards + Online Advertising Drive Results

When people think of billboard advertising, they often picture a big message seen from the road. What they might not realize is that it’s also a powerful tool for driving online action—from Google searches to website visits to social media engagement. 

At Verde Outdoor, we help businesses do more than just get noticed—we help them turn that visibility into results by pairing high-impact billboard ads with strategic online advertising. 

Why Billboards Still Matters—And Why It Works Even Better with Digital 

OOH advertising puts your brand in front of people when they’re on the move and paying attention. According to Nielsen, nearly half of U.S. adults searched for a brand online after seeing an OOH ad—and more than a third visited a website or social page. 

That’s where digital comes in. When someone sees your billboard and then grabs their phone to look you up, your online ads are there to meet them—boosting recall, trust, and conversions. 

Here’s How Our Digital Marketing Services Work With OOH: 

✅ Google Ads: Appear at the top of search results when someone looks up your brand after seeing your billboard. Perfect for capturing high-intent leads. 

✅ Meta Ads (Facebook & Instagram):  Stay visible in your audience’s feed with engaging, visual content that reinforces your OOH message. 

✅ Targeted Display & Video Ads:  Reach people online based on their location, behavior and interests—especially those who have traveled past your billboards. 

✅ OTT/CTV (Streaming TV Ads):  Extend your message into living rooms through popular streaming platforms like Hulu, Roku, and Amazon. Ideal for reinforcing brand messaging in a highly engaging format. 

Together, these channels form a surround-sound strategy—reaching your audience at multiple touchpoints to drive better results. 

Why Now Is the Time to Plan 

Spring and summer are high-traffic seasons. People are traveling, shopping and spending more time outdoors. That means more eyeballs on your billboards—and more opportunities to follow up with digital ads. 

If you’re planning a campaign this year, now’s the time to: 

• Lock in high-visibility billboard placements before they’re gone 

• Launch digital ads that support and extend your OOH reach 

• Create a connected campaign that drives awareness AND action 

  
  

Let’s Build a Campaign That Performs 

OOH builds awareness. Digital drives action. Together, they deliver real ROI. 

Verde Outdoor makes it easy to pair Geopath-rated billboard placements with effective online advertising across Google, Meta, streaming TV and display networks. We’ll help you reach your audience at the right time, in the right place—on the road and on their screens. 

Let’s build your next integrated campaign and make this your most impactful season yet.