As the year comes to a close, Q4 represents a crucial time for businesses to engage with their audiences and capture consumer spend. While retail certainly leads the way with holiday shopping and end-of-year sales, other industries also have the opportunity to leverage this busy season to achieve their goals. At Verde Outdoor, we’re here to help businesses from various verticals reach their audience through a powerful combination of out-of-home (OOH) billboard advertising and online ads.
Why Q4 Is Essential for Advertising
Increased Consumer Spending
Q4 is well-known for heightened consumer activity. Holiday shopping events like Black Friday and Cyber Monday create a spending surge, with consumers primed to make purchases. But this spending mindset doesn’t just benefit retail; it can also apply to industries like health services, entertainment, and financial planning.
End-of-Year Budgets
Many organizations, especially in the B2B sector, have budgets they need to spend before the fiscal year ends. This makes Q4 an ideal time to reach business clients who may be looking for last-minute solutions or upgrades.
New Year’s Resolutions
The end of the year is a time for reflection, with consumers and businesses planning for improvements in the new year. This is a key moment for industries like health, fitness, financial planning, and education, as people begin thinking about how they’ll start fresh in the coming year.
How Different Verticals Can Leverage Advertising in Q4 With Verde Outdoor
B2B Services: Reach Decision-Makers with OOH and Digital Ads
Verde Outdoor’s billboards in high-traffic areas—such as Philadelphia, Hudson Valley, and Sioux City—help reinforce your brand and keep your services top-of-mind for local businesses. Combine this with targeted digital ads on platforms like Google and LinkedIn to reach business professionals seeking solutions for year-end or upcoming projects.
Example Campaign: An IT services company could promote cybersecurity solutions or end-of-year audits, encouraging companies to “start the new year with peace of mind” through integrated OOH and digital ads that reinforce the message.
Healthcare and Wellness: Capitalize on the Resolution Mindset
Use billboards in fitness-conscious markets like Charleston and Savannah to promote health services. Focus on New Year’s resolutions by positioning your services as solutions for consumers ready to prioritize their well-being. Digital ads on social media and display networks can target individuals interested in fitness, wellness, and self-improvement.
Example Campaign: A local gym chain could advertise “New Year, New You” membership deals. Billboard ads with striking visuals near popular commuting routes grab attention, while targeted digital ads follow up with discounts or early sign-up incentives.
Financial Services: Help Consumers Plan for the Year Ahead
Verde Outdoor’s billboards along key routes in Hudson Valley and Sioux City can serve as effective reminders for consumers looking to get their finances in order. Coupling these with Google Ads and display ads that target consumers interested in financial planning can increase your reach.
Example Campaign: A financial advisor could run a campaign focused on preparing for tax season, offering free consultations or discounted services. Billboards can include calls to action like “Plan Now, Save Later,” encouraging people to start thinking about their finances before the new year.
Education: Drive Awareness for Upcoming Semesters and Courses
Q4 is a prime time to advertise upcoming spring semesters or new certification programs. Verde Outdoor’s billboards in key locations like Philadelphia can reach commuters, while digital display ads target specific demographics interested in self-improvement and career advancement.
Example Campaign: A local community college could use billboards to promote open enrollment, offering “New Year, New Career” messaging. Digital ads can follow up with retargeting to those who visited the college’s website or interacted with their online content.
Entertainment and Recreation: Attract Seasonal Traffic
With more people seeking holiday activities and family-friendly events, Q4 is a great time for entertainment businesses to advertise. Verde Outdoor’s billboards in tourist-heavy markets like Charleston and Savannah can capture attention, while OTT/CTV ads and social media ads reach audiences looking for holiday plans.
Example Campaign: A theater could promote a holiday show or New Year’s Eve event, using billboards to create awareness in the local community. Digital ads targeting parents and young adults would drive ticket sales, with online promotions offering early bird pricing.
Why Use Verde Outdoor’s Billboards and Digital Ads?
Verde Outdoor offers an extensive range of OOH and digital advertising options that can be tailored to meet your business’s unique goals. Billboards in high-visibility locations deliver broad exposure, while digital products—from social media and Google Ads to OTT/CTV and display advertising—allow for precise targeting and the ability to reach audiences wherever they spend their time online.
With our presence in key markets like Sioux City, Hudson Valley, Philadelphia, Savannah, and Charleston, Verde Outdoor is uniquely positioned to help businesses connect with local audiences, drive engagement, and capture consumer spending as they finish the year strong.
Ready to Reach Your Audience This Q4?
The fourth quarter is a crucial time to make a lasting impact. No matter your industry, advertising with Verde Outdoor can help you reach your audience, capture consumer attention, and meet your business goals.
Contact us today to learn more about how our billboards and digital advertising solutions can work together to deliver results in Q4 and beyond!