Out-of-home advertising (OOH) is a type of advertising that reaches consumers when they are anywhere outside of their homes. Verde Outdoor specializes in two specific types of products: static billboards and digital billboards.

We offer an impressive network of over 1,200 billboard faces to connect your message to consumers. Choose from strategically located static billboards or our LED powered digital billboards. If you’re looking to amplify your OOH campaign, learn more about our online advertising solutions.

Out-of-home advertising can reach a wide audience, create brand awareness and reinforce brand messaging. It can also be more affordable than other forms of advertising, and it can target specific geographic areas.

OOH advertising is a highly effective way to reach a large audience, and it can benefit a wide range of industries, including: Retail: Retail businesses, such as clothing stores, grocery stores, and home goods stores, can use OOH advertising to promote sales, new products and special promotions. Entertainment: OOH advertising can be a great way to promote events, such as concerts, festivals, and movies. Hospitality: The hospitality industry, including hotels, resorts, and restaurants, can use OOH advertising to promote their services and room rates to tourists and even locals. Healthcare: Healthcare providers, such as hospitals and clinics, can use OOH advertising to promote new services, health campaigns, and wellness initiatives. Automotive: Car dealerships and automotive manufacturers can use OOH advertising to promote new models, sales, and financing options. Real Estate: Real estate agents and developers can use OOH advertising to promote their personal brand and available properties for sale or rent. Financial Services: Banks, insurance companies, and other financial services providers can use OOH advertising to promote their services to potential customers. Overall, any industry that wants to increase brand awareness, reach a larger audience, and drive more business can benefit from using OOH advertising.

The effectiveness of out of home advertising can be measured through metrics such as impressions, reach, frequency, and engagement.

The cost of out of home advertising varies depending on a variety of factors, including the format (static vs digital), the location, and the duration of the campaign. For example, a billboard in a high-traffic area may cost more than a billboard in more rural areas.

The most effective locations for out-of-home advertising are wherever your audience is! That includes areas where there is high foot or vehicle traffic, such as busy streets and interstates, transportation hubs, and shopping districts.

The right out of home advertising format depends on your target audience, your budget, and your marketing goals. For example, if you are targeting commuters and your ad is directional based, you would benefit from utilizing static billboards along the interstate helping potential customers find your storefront or location. Meanwhile a digital billboard in your targeted audience’s geographical location may be more effective if you want to create a high-impact, dynamic message.

You can ensure that your out of home advertising is reaching the right audience by choosing the right location, targeting specific geographic areas, and using audience insights to inform your messaging.

To create a successful out of home advertising campaign, you should define your target audience, choose the right format, create a clear message, and use eye-catching visuals. You should also consider the timing and duration of the campaign, as well as the location and placement of the ads.

Technology has enabled out of home advertising to be more targeted and dynamic. Digital signage, for example, allows advertisers to change messages in real-time based on audience data. Location-based targeting and programmatic advertising have also made out-of-home advertising more efficient and effective.